Winning Silver at the Clio Awards, this campaign took on the rest of the financial services industry and approached Retirement conversations like never before. We used NFL rookies to tell their stories, shine a light on their new found financial independence and inspire others to reframe how they plan for the future. This was a 360 paid effort between the client John Hancock, The Player’s Tribune and CBS Sports to amplify our branded series.

For more go to: https://www.theplayerstribune.com/collections/the-long-game