ABOUT ME
Hi! I’m Ciara… [ki-ra].
I am in the advertising and marketing strategy business, helping clients across the globe to transform and add some create flair to their brand efforts. Unleashing media and marketing as catalysts for brand growth is my bread and butter.
Unlike most marketing professionals, I work as well with data, analytics & research as I do with creative teams. A joint major in Economics & Sociology inspired a love for quant & qual research and discovering more about the macro influences on culture & society. From Foucault to Durkheim, theories unpacking human behavior and decisioning fascinate me and how they impact our lives. A brief stint in journalism writing about culture (before I realized it would not pay my bills) lead me to copy writing. From there, I discovered the world of media, well positioned to unleash my sociological & analytical skills and turn them into award winning creative marketing campaigns.
I’ve had the privilege of working at some of the biggest agencies, on some of the most exciting brands in the world. This has forced my approach to marketing to be bolder, braver & more innovative than others, consistently having to meet a high standard & deliver alongside some of the best in the business. My journey has spanned multiple countries and verticals; providing a unique and robust perspective on the global marketing landscape. Born in London, raised in Ireland & emboldened by a move to Brooklyn in my 20s, this has also given me a rich cultural lens through which I see the world. It has a huge impact on how I work with people, the type of relationships I build and the holistic value I bring to clients.
10+ Years of Global Agency Experience
Strategy
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Campaign Planning
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Investment
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Media Innovation
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Breakthrough Culture Strategies
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Global Partnerships
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Automotive Brand Specialist
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Empathetic Leader
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Challenger Brand Expert
Strategy 〰️ Campaign Planning 〰️ Investment 〰️ Media Innovation 〰️ Breakthrough Culture Strategies 〰️ Global Partnerships 〰️ Automotive Brand Specialist 〰️ Empathetic Leader 〰️ Challenger Brand Expert
Recognition
Mindshare: Media Network of the Year at the 2023 Cannes Lions
Mindshare: Campaign US Agency of the Year 2023
Mindshare: MediaPost’s Media Agency of the Year (2020-23)
Mindshare Good Growth Awards: Tribeca Film Festival Runner Up 2023
CES 2022: GroupM Analysis Author
Clio Silver Award: The Long Game
GroupM Maxus Global U30 Leaders Winner